LIVE ANIMALS Veterans of MTV, company principals, Audrey Morrissey and Ivan Dudynsky, first met in 2000 while launching Universal Music Group's innovative online music venture, Jimmy and Doug's Farmclub.com. Revolutionary at the time and Jimmy Iovine and Doug Morris' brainchild, Farmclub.com was the first music company to combine a brick and mortar record label with a digital A&R platform and TV presence. Audrey & Ivan were responsible for creating and producing all video aspects of the company, including 65 episodes of the weekly music series, Farmclub.com, on the USA network. In 2001 after successfully launching Farmclub.com, Audrey and Ivan decided to form their own production company, Live Animals, focused on music-based production and programming. Since then the growing company has expanded into other programming areas, both long form and short form, but always with a pop culture, fresh, modern attitude. Best known for award shows, event programming and specials, Live Animals also produces comedic shorts, digital & screens content, promos, music videos, and reality series. Live Animals works with a consortium of creatives from the worlds of architecture, graphic design, animation, writing, music, photography, dance and fashion to bring together unique teams that push visual boundaries without sacrificing story and create innovative concepts, strategies and solutions for broadcast and multi-platform extensions.