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Generales & Generales Fine Jewelers

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Business Details



in Business

YP Qualified


Regular Hours


General Info:
Generales & Generales Fine Jewellers was established in 1969 by Van Ohanian, father of now proprietor, Sylvia Generales and her husband Peter Generales. Since then, we have kept on a long tradition of providing exquisite quality and creating unique handmade one-of-a-kind treasures.
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Payment method:
visa, master card, amex, discover, check, paypal

1/2 Mile East of Cahuenga Blvd

South Valley, Greater Toluca Lake
Armenian, Korean, Spanish

BBB Member The Southland


Watches, Jewelers, Jewelry Repairing, Jewelry Appraisers, Watch Repair
Other Information:

Parking: Free

Wheelchair Accessible: Yes

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Generales & Generales Fine Jewelers


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One Happy Customer!!

I was lucky enough to receive a beautiful gift from my husband that came from this delightful jewelry store for Christmas. My husband has since shared with me that when he first walked into this wonderful store he did not have any idea as to what specifically he was looking for or as to what direction to go. He wanted ""something special and nice"" and was guided so patiently, expertly and brilliantly, by both shop owners Peter and Sylvia. Lucky for me, he truly selected the most pe...view morerfect gift. I happily received the most beautiful custom made 18kt gold bracelet that I just love! Since then, I too have had pleasant experiences with jewelry repairs for myself and my husband's Rolex watch and have found some terrific gifts for my daughter and niece. How wonderful that excellent craftsmanship, with personal and trustworthy service can still be found in this gem of a neighborhood business.view less

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Amazing Experience

I had a nightmare experience having a ring made downtown LA. When I got it made we loved how it looked but it fell apart after 3 months. I took it to Peter at G&G in Toluca Lake and told him our story. We explained that we wanted the ring remade but we wanted the exact same look. 3 weeks later we got it back and could not be happier. Just a beautiful ring that he assured us will last for generations. We will go nowhere else for any of our jewelry needs. Very honest and calming people t...view morehere.view less

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went to g&g after finding it online as a nearby certified omega dealer/repair shop. my husbands omega seamaster had lost a screw in the clasp and needed a replacement.
when i dropped off the watch, the owner (i think) explained that if it was just the screw replacement it would be under $20, but he wouldn't be sure until he went to the omega supplier. i was told they would call me 2 days later with an estimate. when i still hadn't heard 6 days later, i called them. they said it
...view morewould be $45 plus tax which would include a clasp replacement and cleaning. i agreed to the increased price, thinking the clasp would be replaced.
when i went to pick up the watch the sale girl said it would be $45.. $30 for the hardware and $15 for the labor. HOWEVER, the clasp was not replaced and only the screw had been replaced. $30 for a tiny screw?? really? so i asked the salesgirl about the inflated price and that i had understood the clasp would be replaced and that if it was only a screw it would be less than $20.
she became rather sassy but feeling like i was getting ripped off, my persistence encouraged her to get the watch repairman.
so then, this young man comes out talking far too loud and getting much too close to me (hello, intimidation) explaining that it costs $20 for the screw and that he will reduce the total cost to $30 but that he wont make any money on it! now, after i've just had to argue for a price close to the price i was originally estimated do you think i really care if he makes any money off it? and $15 for labor??? how long can it possibly take to insert a tiny screw into the clasp?
really? sorry g&g.. poor service, dishonest staff.. not a place i want to do business with.
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Exceptional Jewelers!

Superb service! Original designs, helpful, equisite work! I have been a consistent customer for years, and even had Peter custom design a new setting for my wedding ring. This ring is the most stunning creation! Gets noticed!
Peter worked with me to create a ring that combined several ideas I had with a design they had in the store. I have had EXCELLENT service, bring all my jewelry to him for repair, maintenance, etc. TRUSTWORTHY, affordable, and kind. They are truly knowledgeable a
...view morend honest. I have referred MANY friends to Generales. Exceptional people.view less

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Wonderful service and unique jewelry

I have been a customer of Peter for many years. The shop always has lovely, unique pieces I cannot find anywhere else. Peter has made jewelry for me and repaired jewelry that I could no longer wear. I can always trust Peter to provide wonderful service and fair prices. Catharine

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I have trusted Generales and G...

I have trusted Generales and Generales with all my jewelry needs over many years. I live out of town, and I recently had Peter design a piece of jewelry for me. We discussed the concept, he sent me sketches, worked closely with me by phone and email. When I received the piece, I was truly delighted! I have received many complements on it, and I am proud to say it is a Generales and Generales original. -Marina A.

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Family Service & Integrity

I like feeling important when I go to Mr & Mrs Generales, even though I don't spend a lot of money there. I have him clean my Baume & Mercier watch once a year. He fixes our jewelry. We trust him with appraisals. I would go out of my way (and I do--I live outside the area) to give him my business.

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Generales & Generales Fine Jewelers

10141 Riverside DrLos AngelesCA 90039

(818) 763-9768

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Generales & Generales Fine Jewelers

10141 Riverside DrLos AngelesCA 90039

(818) 763-9768

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