I originally heard about this place from an episode of Huell Howser's "California's Gold," so I made the pilgrimage. So much fun to wander aisles upon aisles of obscure, regional soda pops. I'm not even a soda drinker, but I had to purchase a few of the more unique ones, which could be made into stellar cocktails! They also have a great selection of hard-to-find candy. There's a deli counter here, too, if you're hankering for a sandwich.
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Definitely the priciest supermarket in the neighborhood, but they do offer much better quality produce and deli items. I have used them for catering in the past and have always been impressed by the offerings. Love the "eyeshadow" lady at the deli counter who calls everyone "sweetheart." Lots of celeb sightings, too.
Recently redone ... not too much differently than it was prior to the remodel however ... it has the best produce in town and really the only acceptable deli selection. Parking can be tight at peak hours. The kids love the small carts and balloons that they get to come home with.