Our Guiding Principles Where did the name "Turtle Cove Dental" comes from?

A friend and I had taken our kids to Mall of America, Underwater World. They have a turtle tank that the kids loved. Later, I saw a web site for marketing that said "don't be the average McDentist with a fish tank." My wife and I were thinking one night of attributes we wanted the office to express, and we started to write down the words:
T - tranquil and trusting

 U - understanding  


 R - relationship-building  


 T - teaching  


 L - listening  


 E - educating

I looked at the list vertically with the first letters of each word and saw "turtle." I don't know how it happened, but it set off a chain reaction of epiphanies and the name was set