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How do you decide which audience segment sees which commercials? Comcast Spotlight provides advertisers with sophisticated research to maximize the effectiveness of Adtag and Adcopy by targeting viewers based on aggregate geographic, demographic, psychographic or other characteristics of the consumers residing within specific areas.
Adtag and Adcopy have been shown to be very effective in automotive, retail, and political advertising. In addition, multicultural marketing is made more effective, since spots in numerous languages can be aired simultaneously within a market.
If you have different products and different messages to deliver to support one brand, call your Comcast Spotlight representative and ask how Adtag and Adcopy can add impact to your campaign.
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