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Comcast Spotlight

3443 Deer Park Dr
Stockton, CA 95219 Map

  • (209) 955-7600

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GENERAL INFORMATION:

Picture this: You're at home one evening watching ESPN's SportsCenter. At precisely 7:09pm, a commercial comes on for the new Chevy Blazer. At the very same time, a friend of yours is also watching SportsCenter; only instead of seeing a Chevy Blazer commercial, he sees a commercial for the all-new Chevy Equinox.

Chevrolet planned it that way. The utilized Comcast Spotlight's targeted TV application Adcopy, a market segmentation product that broadcast networks simply cannot offer.

Chevrolet is not alone. They are part of a growing list of Comcast Spotlight advertisers who are utilizing Adtag and Adcopy to simultaneously broadcast different commercials to different market segments - all with one buy. Now advertisers can tailor the mix of commercials without sacrificing the opportunity to build a brand across an entire region. That's efficiency. That's effectiveness.

Web Links

http://www.comcastspotlight.com


PRODUCTS & SERVICES:

How do you decide which audience segment sees which commercials? Comcast Spotlight provides advertisers with sophisticated research to maximize the effectiveness of Adtag and Adcopy by targeting viewers based on aggregate geographic, demographic, psychographic or other characteristics of the consumers residing within specific areas.

Adtag and Adcopy have been shown to be very effective in automotive, retail, and political advertising. In addition, multicultural marketing is made more effective, since spots in numerous languages can be aired simultaneously within a market.

If you have different products and different messages to deliver to support one brand, call your Comcast Spotlight representative and ask how Adtag and Adcopy can add impact to your campaign.

CALL TODAY SO THAT WE CAN HELP YOUR BUSINESS GROW!

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