The service is incredibly patient here, they waited for me to try every bed until I was happy and never tried to up-sell us. Also, the store is very interactive with pleanty of examples and videos. Plus, they throw in extras like two free $100 pillows, free mattress pad and free sheets valued at $100 or $100 off. no other mattress store compets. if you find a better price, they refund 115% of the difference.