I swear it seems like the Sprinkles Cupcake craze is akin to MTV (back in the day). People were so enamored with the new station that they were actually saying they wanted their MTV. Houston has said the same about Sprinkles, we want our Sprinkles and now we have it.
Houston loves their sweets just as much as we love or Tex-Mex and BBQ. It's no wonder the city has bakeries of all kinds at all corners and now there's Sprinkles.
Located in Highland Village, near the Galleria area, the shop can't be missed. The store is small but their cupcakes are big on flavor (at least to me). There's a variety of flavors to choose from, some that are on the menu daily while others are rotated during the week. I stuck with the chocolate cupcakes dark chocolate & black and white.
The dark chocolate cupcake isn't bitter as you would expect a dark chocolate to be. The cupcake wasn't too sweet either, it was just right in my book. Covered in a creamy chocolate frosting sprinkled with chocolate shavings (if not shavings, something chocolately) it was mmm mmm good (don't sue me Campbell's). The black and white cupcake was either dark or milk chocolate with a vanilla frosting and chocolate shavings sprinkled on top.
Both cupcakes were very moist and surprisingly good. Everyone's going to have their opinion of if Sprinkles is as good as other cupcake places in Houston. It may or not be for everyone, but do expect for there to be a line at Sprinkles. The price is about the same as Crave and Sugarbaby's, $3.25. As with other shops that specialize in bake goods or cupcakes, purchasing a dozen are more is almost over $40. Love the sweet and sticky stuff (frosting), order a shot for less than the price of a cupcake. Fiddo can get in on the action too with special cupcakes for them.
My only complaint is the size of the shop. I didn't expect a huge store, but I didn't expect a small box either. Knowing how popular this place is already without it being open yet, I can only imagine it's going to be packed as sardines in a can for awhile.