The first thing I noticed was the sand on the floor- cool!
Big selection of surfboards- new and used at great prices, I found a nice, barely used 6'6" Tokoro for $240.
They also have Stand Up Surf gear, board shorts, surf accessories, rentals, slippers, T's, electric skateboards, etc, everything you need to go surf and friendly guys behind the counter.
A little hard to find behind the Running Room, next to Go Bananas Kayaks, close to the new Safeway store with parking right in front of the shop. Worth finding!