The friendly and well informed staff at this store is the biggest plus. Also being able to reserve a movie, even new ones, makes it easy to pick up the one you've been waiting on! And you can but movies here from $2-$8 after they've been out for awhile which is a great way to build your own video library. Sure beats paying high$ on pay per view or waiting forever at the red box!!! Let alone paying $30-40 for a date at the theater.