I've bought many cars from here in the past. It's always a real pleasure coming in. They always give me a great buying experience. The people here are so laid back. There's never been any pressure to buy anything. I live near Plantation Ford, but because they want to add $700 to the price of the car by adding a dealer fee, I save the $700 and drive to Sawgrass Ford. Plantation Ford has lost 4 sales from me because of their ridiculous fees. I saved $2800 in dealer fees by buying from Sawgrass Ford for my 4 vehicles.