Founder, Tender Shoots Wellness
Oprah-favorite Dr. Oz has called Latham a "fitness and nutrition powerhouse." She is a graduate of Columbia University and a certified health counselor from the Institute of Integrative Nutrition. With Tender Shoots, Latham aims to help women through motherhood and beyond via nutrition, yoga, green culinary arts and plant medicine.
Find Tender Shoots Wellness
Tender Shoots is based in New York. Latham also teaches yoga at Om Factory.
Tender Shoots Wellness
Latham: My business was inspired by the birth of my son. When I was pregnant I noticed that there weren't any existing businesses that truly addressed the needs of expectant mothers from a holistic framework.
Latham: I started to reach out to my immediate network to see who could use my services and marketed to them. This gave me a chance to develop and evaluate the services offered before I really penetrated the market. I made lots of to-do lists and wrote out a clear vision for what I wanted to achieve at annual intervals.
Latham: I got up and running right away from my living room. I was already doing this work informally so I just made it official after my training at the Institute for Integrative Nutrition, which really helped me get a handle on the counseling technique. I started small with big intentions and that really helped me get through.
Latham: Finding the emotional support needed to sustain the drive to build the business was challenging at first. No one can see your vision clearly like you can. I was also a new mom so balancing motherhood and starting a new business was also interesting.
Latham: Time management, without question. Its a battle to juggle everything, but I have become very proficient at it along the way. Part of that is because I take much needed time for myself, which I encourage all entrepreneurs to do.
Latham: I have my posse of sisters who really inspire me and who are also my cheerleaders. Gabrielle Bernstein, Kris Carr, Saundra Parks, Kate Northrup, Marie Forleo, Rachel Goldstein, Heidi Krupp, Dorothy Williams-Toran, Brenda Gloria, Rachel Goldstein. These ladies really hold the torch for my work and I appreciate them.
Latham: I think I still have those moments where I am in awe that my dream is coming into reality.
Latham: I had the workaholic syndrome at first -- which is not a good thing. You have to take time away from your work, even if you love it that much. When you have respite, you can come back to your work energized and ready to go. Always make time for yourself and family. One day per week shut off the phone, computer, iPad, and do a fun activity with your kids and be totally present. This is when you build memories.
Latham: Believe in it, nurture your big dream and align ALL of your actions with achieving this goal. When you take your business seriously on all levels, so will the world around you, and miraculous things start to happen for everything to fall into place. My other advice is to trust your intuition -- so important in business.
Latham: The best Mother's Day gift is having my son! I love him so much. He has given me little framed drawings and always shops to buy me little things because he's so thoughtful.