Is it the fanciest bridal shop? No. Was my bridal consultant kind, understanding and down to Earth? Yes and thank goodness! I'd been to David's Bridal and hated the preppy, over-priced madness. The dresses at Bridal Warehouse were of much better fabrics and elegant workmanship. It was not pressed upon me to have a stranger dress me, but help was available for corseted gowns and the like. I found the place charming. If you're not a princess who wants to be flustered over, this is a wonderful alternative. Laid-back, approachable, and the prices weren't bad either!