Based in Denver, Colo., 90octane is a firm involved in business of creating search engine marketing and lead generation campaigns for clients in multiple sectors. Its primary capabilities include increasing the client's online visibility and providing quantifiable sales leads. Analyzing the client s target audience, business goals and competitive environment, the firm identifies key phrases and comes up with customized strategic recommendations. Besides, the company also provides services such as search engine optimization, pay-per-click advertising and integrated search engine marketing offerings on major search engines like Google, Yahoo! and MSN.