My wife and I chose to ignore the negative comments and see for ourselves what this store was all about. We live in Parker so this is much further away than Neptune's. I have to say that the drive is WELL worth it! The selection of African Cichlids is the BEST we've found locally, and the customer service has been nothing but great for us. The lady who runs the store took the time to find out our tank size, filtration setup and existing livestock before making any recommendations. In other words, she wasn't just trying to sell us fish and get us out the door (and she certainly did not ignore us or treat us rudely). We have been back to Golden Fish 3 times since our first visit and she remembers us every time we come in. She even took back a fish that wasn't playing well with others.....no questions asked. I have nothing but good things to say about this store and the couple who own it, and I will continue to give Golden Fish my business.