This was the first time I've visited The Fishing Hole, and I was very pleasantly surprised. I was drawn to the beautiful exterior, very classy, and not what you expect for a fishing store. Entering the inside, it's equally well done with a huge selection of about everything. I had purchased a reel elsewhere and they added line to the reel, but also offered to put the line on another reel even though I had already bought the line elsewhere. Just plain Good Service!! I met the 2 Owners, Gene & Lisa, who were as helpful and friendly as one could expect. I now keep a boat at a nearby marina and will make The Fishing Hole my "Go To Fishing Store".