The first time I heard of Rita's Ice was when I went to Philadelphia to visit my husband's family. I was sure it was just going to be another shaved ice or slushy type thing. NOT EVEN CLOSE you have to try it to know what I mean. They have plain ice in many flavors, some with no surgar added or sugarless. you can mix soft serve with the ice or even choose Italian Ice. I can never get passed the icies. Try it!