Working for a grocery wholesaler, Bill Moran identified an opportunity for small grocers to compete against emerging mega stores. He opened a single Save-A-Lot store in 1977, which has grown into one of the leading U.S. grocery chains, operating more than 1,150 stores in urban, rural and suburban areas. The stores offer a range of Save-A-Lot-branded products, as well as farm-fresh fruits and vegetables, beef, pork, poultry, dairy products and nonfood items. It also offers a selection of merchandise items, including housewares and hardware. Save-A-Lot sells products of several brands, such as Totino, Banquet, Michelina, Wylwood, McDaniel and Kurtz. The company supports various children's welfare organizations and programs. It also designs and implements recognized programs for educating associates about federal support plans. Additionally, it partners with the United Way and various other national organizations. Save-A-Lot operates several locations in Cleveland. It is a wholly owned subsidiary of SUPERVALU, a Fortune 100 company and one of the largest grocery retailing companies in the United States.