Gold Eagle Company and privately held business that was founded in 1932 by Armin Hirsch. For more than 70 years, Gold Eagle has been an industry pioneer in the production and distribution of aftermarket fluids and additives. The company is a leader in the product development, manufacturing, marketing and distribution of branded engine performance and maintenance chemicals. The company has three separate business units. The retail and installer brands group markets and sells more than 100 branded products that include HEET Gas-Line Antifreeze, STA-BIL Fuel Stabilizer, 104+ Performance Additives, NO LEAK Sealers and Conditioners, AlumAseal, DieselPower Premium Diesel Additives, Gold Eagle brand and Golden Touch to wholesalers, retailers and installers in North America. Gold Eagle Company maintains its headquarters in Chicago.