Buying a new car is generally the second most expensive purchase in a person’s life. Negotiating for a new car strikes fear into the heart of many individuals. Car dealers and manufacturers have priced vehicles in a manner designed to daze and confuse the consumer. Understanding some tricks of the trade, however, can save you thousands of dollars! The Greater Bay Area has 25+ Honda Dealers. Our Aug’14 goal was to buy a 2014 Honda CR-V FWD LX with a 2011 lease return with 8500 excess miles ($1275 cost). I rank ordered the dealers per their Google, Yelp &/or Cars.com consumer ratings. The Tracy, San Leandro, Palo Alto, Livermore & El Cerrito dealerships were rated highly while Serramonte, Stevens Creek, Burlingame, & San Bruno dealers had low ratings. Competitive quotes came from Redwood City, Concord, Milpitas, Pittsburg, SFO, Vallejo, Oakland & Hayward. Dealers not responding included Napa, San Jose, Stevens Creek, Sunnyvale, & Morgan Hill. Obtaining a competitive offer on our 2011 lease return was our biggest challenge. We drove to Livermore on Labor Day weekend and were quoted $25.7k out the door which we declined. We closed a deal at Mike Harvey in Burlingame for $23k out the door with no excess mileage penalty. Victory in San Bruno made the same offer but too late. Our best offers came from dealers with low ratings, while our worst offers came from dealers with high ratings! Our experience at Mike Harvey was pleasant & took less than 75 minutes to complete. I recommend you contact Sales Consultant Dorota Kucia-Bohdzia for her best internet sales quote. I prepared a guide with some lessons learned: 1.Read the “Car Buyer’s School” at http://beatthecarsalesman.com/school/ 2.Review Dealership consumer ratings in Google & Yelp, but keep an open mind 3.Research vehicle safety ratings, gas mileage, insurance cost, reliability, depreciation, etc 4.View the Dealer’s online auto inventory regarding make, model, & color as to availability 5.Find out about unadvertised dealer rebates, incentives and holdbacks so you can use them to negotiate to your favor by lowering your price 6.Decline dealer add-ons which are generally overpriced such as glass etching, fabric protection, rustproofing, undercoating, extended warranty, etc 7.If you have a trade-in, don’t mention it until you’ve agreed on the new car price, but know what it’s worth via Cars.com, Kelly Blue Book, etc 8.Shop late in the day during the last week of month/quarter/year, or Labor Day weekend 9.Don’t bargain from the MSRP or Dealer Invoice Price, which are artificial negotiation numbers; find the real price the dealer paid for the car and bargain up from this price; refer to Consumer Reports “New Car Price Service” or TrueCar.com (I’ve found them more cost effective than other car buying sites such as AutoNation, AuthorityAuto, CarBargains, CostCoAuto, USAA, AMEX, etc) 10.Buy your car from the Dealer’s Internet Sales Manager or the Fleet Department Manager for the best unadvertised discount price; call or email for their bottom line selling price 11.Compare quotes across dealerships but realize many offers are confidential with expiration dates so be discreet until you’re ready to buy; obtain new quotes after expiration dates 12.Find out vehicle accessory model #’s from dealer’s website, and then buy at fraction of cost via EBay, Amazon.com, Google, etc
198 California DrBurlingame, CA 94010
From Business: Putnam Buick Pontiac GMC is an automobile dealership of new and pre-owned vehicles in different body styles, including convertibles, coupes, hatchbacks, sedans, van…
My over all experience with Mike Harvey Honda was awesome, spectacular, etc. The atmosphere at the dealer was one of great patience, calmness, understanding, willingness; the staff was extremely friendly. My sales rep gave me his undivided attention regardless of the masses at the show room. I explained to him my situation and he went above and beyond to get me into a vehicle that would fit my budget and life style. He explained the best options available to me and made me feel comfortable once I decided on my final option. He contacted me numerous times updating me with information regarding my purchase. I was enthusiastic, thrilled, and ecstatic to be purchasing a new car. This was the friendliest, easiest, and comfortable big purchase I have made to date. I will be returning for future purchases. Thank You.
After finding the car I wanted, and the fair price I knew I should pay, I was more than disheartened after going to three dealerships and finding them unwilling to negotiate. The salesman at Mike Harvey Acura not only met me at the price of the car I wanted, also giving me extremely generous terms on my trade, they set me up in a rental car while my new car shipped to the dealership! They gave me great financing terms and made car shopping a pleasure instead of a haggle, hassle, bs-fest. I highly recommend you try this dealership first instead of as a last resort. You will save yourself a lot of frustration, and drive away very satisfied.