I have a Rider TT bike and it has been awesome for 5 years and still going strong. I know lots of people in Memphis ride his frames on the road and off-road and the bikes have a great reputation among the elite athletes in the area. One athlete won the junior (16-18) national Triathlon championship this year, 2013, on a Rider frame. I am suspicious about a bike shop employee putting down another brand. 1) he is biased. 2) he would get employee discount on any brand carried by the store (about 1/2 price) from the brand so it is unlikely he would purchase a bike from anywhere else. 3) I asked around and have not heard of anyone breaking a Rider Mt. bike before.
Excellent staff, bike selection, and overall experience is always top notch. Clark and Nick are pro's at what they do! You can feel the passion they have for the sport and life in general. Clark has helped me purchase three of the right bikes and has supported me in my transition from a daily commuter to holding my own on local rides and climbs in Colorado. If you need inspiration follow them on Facebook for some daily motivation and to see their personality. To check out their style visit http://victorybicyclestudio.bigcartel.com/ and get yourself some sweet schwag!
Moved to S. Main Street, downtown. Very helpful, knowledgeable. Professional repairs, biker activities oriented. Now rents bikes.