The best part is that its inexpensive.
I like going late, because the prime time showings can be crowded. If its a family film, it will probably be packed between 5 - 8pm Friday - Sunday, so get there early.
Later in the night, the carpets are covered with popcorn and trash is overflowing from the trash cans. But like I said, the price is right and its not crowded. Great place to see new movies you just missed.
Hint: The worse the movie did at the box office, the sooner it shows up at the Elvis.