Your Video Shoot: How to Prepare
Click "play" on the video player to the left to get an idea of what to expect the day of your video shoot. Then, read through the list of tips below to help make sure you get the most out of your video ad!
Tips:
- Be personable: Charisma goes a long way on camera. However, if you're not comfortable talking on camera, choose an employee that is.
- Look busy: No one wants to see an empty table at a restaurant, or empty service bays at an auto repair shop. If your shoot is happening after normal business hours, ask employees or friends to come and "stand in" as "customers."
- Plan a Field Trip: If you do most of your work in the field, schedule your shoot at a job site to capture your business in action. Remember to get permission to film at the job site before the day of the shoot.
- What (not) to wear: We recommend the person speaking on camera to not wear white, black, or large logos.
- Prepare your message: While you'll want to avoid sounding as though you're reading from a script, it helps to be prepared with two or three key points you want to convey to consumers ahead of time.
Determine what makes your business special and unique. On the day of the shoot, the filmmaker will help you shape the messages into solid sound bites.
- Thanks for the visual: Think about what visual images best represent your business. For examples:
If you sell high-end items, ask the videographer to shoot the pieces and/or brands that will speak most directly to your target audience.
Or, if you want people to know that you value customer service, have the videographer show an employee talking with a customer.