Glendale, California December 22, 2008 — AT&T Interactive today announced it has reached a milestone of 10,000 YELLOWPAGES.COM advertiser video profiles posted on its branded YouTube™  Channel (www.youtube.com/yellowpages) - with thousands more in the queue. Recently recognized with a “Most Viewed Today: Partner Channel” honor, YELLOWPAGES.COM’s successful extension of its Video Profiles to YouTube marks one year since introducing online video to its comprehensive suite of digital advertising products in November 2007.

Americans viewed 13.5 billion online videos in October 2008 with YouTube accounting for nearly 40 percent of them in the U.S.¹  Consumers have viewed videos on YELLOWPAGES.COM’s YouTube Channel over 400,000 times with some of the more popular videos receiving several thousand views to date. Routinely ranked among the Top 30 U.S. Websites by comScore in 2008², YELLOWPAGES.COM features hundreds of new business profile videos weekly.

“Viral distribution and our YouTube channel were strategic and natural steps in extending the value and reach of our YELLOWPAGES.COM Video Profiles throughout the distributed Web and within search results,” said Matt Crowley, chief marketing officer for AT&T Interactive. “Consumers want to know as much as possible about a business when making their selection, and our online video profiles give local - and national – businesses an authentic way to tell their unique story, stand out and reach an extended audience.”

Whether on YELLOWPAGES.COM or YouTube, YELLOWPAGES.COM online video profiles enable businesses to engage consumers by providing a personal view of their business before calling or walking through the company’s door. 55 percent of consumers who visit YELLOWPAGES.COM make a purchase as a result of their visit³. Because consumers opt into viewing videos – unlike TV ads – an impressive 81 percent⁴ of videos played on YELLOWPAGES.COM have been viewed in their entirety. Video profiles for attorneys, dentists and restaurants are among the most highly viewed⁵.

“Showing – not just telling – the story of my company and its services is key in helping potential clients understand what we can offer them,” said Mary Arnold, owner of Tattoo Vanish. “We are a new type of business with a new method of removing tattoos – so our video profile plays a big role in explaining exactly who we are and what we do. I am very pleased with the personalized message that we are able to convey and the resulting positive exposure and revenues.”

YELLOWPAGES.COM offers several Video Profile product options including a custom video shot on site, an alternate still-photo slide show approach that weaves images together with custom voiceover and music – and also the option for advertisers to self-submit videos. For more information about YELLOWPAGES.COM’s video offerings, explore options here

¹Video Metrix Service, comScore, October 2008
²Media Metrix Media Trend report, comScore for www.yellowpages.com url; for the majority of 2008: Jan. through Nov. 2008, YELLOWPAGES.COM was ranked among the Top 30 U.S. Websites with the exception of top 31 or 32 rankings in Jan., April, Sept. and Nov.
³MORPACE International, third party research, YELLOWPAGES.COM usage and awareness study May 2007
⁴YELLOWPAGES.COM internal statistics, Sept. 2008. The study included those advertisers who purchased a video product between November 2007 and June 2008. A customer must have been with YELLOWPAGES.COM for at least two months prior to adding video, in order to be included in the study.
⁵Based on total user clicks on the “watch video” icon as a link on the ad.

About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T - including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 20 Web property in the U.S., reaching more than 35 million monthly unique visitors (comScore November 2008 Top Properties Ranking report).  
*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.