• New Video Feature Offers Advertisers a New and Exciting Way to Reach Consumers Searching for Local Businesses

GLENDALE, Calif., November 27, 2007 —

There's no better way to search for that hip after-dinner spot than to drop in for a visit. Now consumers can do just that online as they search YELLOWPAGES.COM - the most preferred Internet Yellow Pages in the U.S.¹ - for the local hot spots, home-remodeling services, beauty shops or any other business they might want to reach. YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE:T), announced today the addition of two new video products to the suite of tools that it provides advertisers to help them reach local shoppers online.

According to a recent Online Publishers Association study, 80 percent of Web users have viewed an online video ad - with 52 percent of these users taking action and 31 percent visiting the advertiser's Web site.²

"Advertisers recognize that video can play a key role in delivering a unique and memorable message that engages the consumer and influences action," said Matt Crowley, chief marketing officer for YELLOWPAGES.COM. "For consumers, video ads offer an easy way to connect with and learn about the local businesses they are looking for - whether they are searching online or via a mobile phone, or even with the AT&T U-verse^SM television service in the future."

YELLOWPAGES.COM's Video Profile-Premium product includes a custom video shoot by an expert videographer and incorporates creative elements into the advertisement with input from the advertiser. An alternative product, the Video Profile, helps advertisers get up and running quickly. It offers a still-photo slideshow approach that edits images of the business together with custom voiceover and music. Both video solutions allow advertisers the extra value of being able to virally distribute their videos on the Web by embedding them into their own Web sites, as well as posting them in social networks.

Edward Forer owns a sign-making company in the Boston area, Blue Sky Signs, and recently asked YELLOWPAGES.COM to make a video for his ad. "The videographer was very good at working with my vision, combined with his knowledge and expertise," Forer said. "I'm thoroughly impressed with the process and with the end result," he said.

Viewing video profiles on YELLOWPAGES.COM is easy. Consumers simply click on the Watch Video text link located in business listings that have added the video feature. Consumers can also e-mail any video to their friends and save their favorite advertisers' Video Profiles after registering on YELLOWPAGES.COM.

YELLOWPAGES.COM has introduced video advertisements in pilot markets and has now begun a nationwide rollout. For more information on YELLOWPAGES.COM's video products and other local search products, visit http://www.yellowpages.com/advertising.

SOURCES

¹"Usage and Awareness Study," Morpace Market Research and Consulting, May 2007; based on respondents who stated they had visited YELLOWPAGES.COM in the past month.

²"Frames of Reference: Online Video Advertisers, Content and Consumer Behavior," Online Publishers Association, June 2007.

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About YELLOWPAGES.COM

YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure more than 34 million monthly unique visitors (comScore Media Metrix, Septembder 2007).

*The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages, AnyWho, Addresses.com and AreaGuides.net.

About AT&T.

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

© 2007 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.