Press Release

AT&T'S YELLOWPAGES.COM "NEED SOMETHING?" CAMPAIGN WINS GOLD

  • Campaign created by GSD&M is honored by American Advertising Federation ADDY® Award Show

AUSTIN, TX., May 02, 2007

The successful "Need something?" advertising campaign for YELLOWPAGES.COM (www.yellowpages.com), a subsidiary of AT&T Inc. (NYSE: T), was honored in April by the American Advertising Federation (AAF) with two gold regional ADDY® awards.

The two gold ADDYs were awarded for a spot called "House Cleaning" and for the overall "Need Something" TV campaign and follow recent recognition for excellence in advertising and marketing from the Yellow Pages Publishers Association.

Gold and silver ADDY winners will advance to compete in the national ADDY Awards in May and winners will be announced at the American Advertising Federation national conference in Louisville, June 7-9. According to AAF, the ADDY Awards represent the true spirit of creative excellence and recognize all forms of advertising from anywhere in the world.

Developed by GSD&M, the "Need something?" campaign has increased brand awareness and positioned YELLOWPAGES.COM as the place to go online for local information since its launch in 2006. By using situational comedy in each ad, a humorous set-up shows someone conducting a task in an offbeat, unexpected way-such as jogging up an office building escalator for exercise. The phrase "Need something?" appears and positions a search on YELLOWPAGES.COM as the solution.

"This campaign has driven great business results," said Matt Crowley, chief marketing officer for YELLOWPAGES.COM, "and we're pleased to see the campaign recognized by the advertising industry for its outstanding creativity."

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About YELLOWPAGES.COM

YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to up to 31.6 million monthly unique visitors for local information (comScore Media Metrix, December 2006).

*The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages and AnyWho.

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its "three screen" integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verseSM TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

About GSD&M

GSD&M is a leading marketing and communications company, founded in 1971 by friends who wanted to stay together in Austin after graduating from college. Through a purpose-based approach, dynamic collaboration and visionary ideas that make a difference, GSD&M has helped build many of the world's most successful brands including Southwest Airlines, BMW, MasterCard, AT&T and the United States Air Force. For more information go to www.gsdm.com. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC).

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