Unique Visitors:

Data Sources:

• AT&T data used for in-region listings specific to AT&T states.
• Third-party data used for out-of-region and supplemental listings.
• Advertiser and merchant-provided "call in" listings.
  
  

Search Options:

• Local city and state or ZIP code name, category and keyword search
  • Directory-level (service area) initial results
  • "Narrow by Area" link to specific city, ZIP code or neighborhood
  • Search by standard cities (USPS "Default") and "vanity" (USPS "Acceptable") cities
• Area code name, category and keyword search
• Statewide business name, category and keyword search
• Nationwide business name, category and keyword search
• Proximity/distance search (search nearby)
• Search by popular headings
• Browse headings by letter, e.g., "a" or "s"
• Browse for coupons by state, city and category
• Reverse telephone number look-up
• Residential search/find a person (data provided by Whitepages.com)
• Recent searches – recall links to recent searches
• International Directories

MY YELLOWPAGES.COM

Users can sign in to MY YELLOWPAGES.COM to

• Write reviews of favorite local shops and restaurants
• Save the location they want to search from, such as home or office
• Save business listings and notes about them
• Save frequent and helpful searches
• View saved information from any computer

Local Yellow Pages:

YELLOWPAGES.COM offers useful information in Local Yellow Pages for more than 50 major U.S. cities.

Maps and Driving Directions:

Provided by Microsoft Virtual Earth.

Click-to-Call Functionality:

This feature allows users to place a call to advertisers by clicking on a link ("Call") in the business listing. This is a free service to users and advertisers.

Directory Products:

YELLOWPAGES.COM offers a variety of priority-ranked advertising products that appear on the Search Results page.

• "Look Here First": Yellow Pages Integrated Media Association Award-winning ad tile, four positions at top of page, limited inventory item.
• Banner Advertising: Ad banners are offered at various tiers of prioritization.

All priority placement listing products include:

• More Info page provides specific information about a business, including products, services, brands, hours, a map and driving directions.
• Web site link
• Click-to-call link

Geographic coverage options include:

• Local: Directory or Service Area
• Regional: Bundle of multiple contiguous directories
• Statewide
• Nationwide

Web Site Products:

YELLOWPAGES.COM offers advertisers a wide range of Web site products as well as e-commerce solutions.

Specialty Ad Products:

Targeted creative advertising on key content areas of the site – and through network distribution on the Web.

Print Ads Online:

Advertisers can place their Yellow Pages display ad on YELLOWPAGES.COM. Ad text is searchable.

Custom Link:

Advertisers can direct consumers to special offers or content areas of their Web site by including a Custom Link on their business listings ad. Custom Links include: Apply Online, Check Inventory, Make a Reservation, Menu, Online Specials, Rates, Shop Online, Show Times and more.

Search Engine Solutions:

YELLOWPAGES.COM offers advertisers the ability to extend their advertising to search engines, with fixed rates, guaranteed clicks packages.

• AT&T sells local advertising on YELLOWPAGES.COM through the directory sales channels of AT&T Yellow Pages and Real Yellow Pages within the AT&T directory states.
• AT&T Yellow Pages — sells local advertising on YELLOWPAGES.COM within the AT&T-branded states.